Branding service in Lima: brand strategy and identity

To develop a complete understanding of your business, we first focus on your existing data. There is great value in reviewing, rediscovering, synthesizing and condensing the wealth of information that already exists. Doing so objectively and with specific goals in mind can uncover surprisingly rich and actionable insights.

Where possible, we review and synthesize business and brand strategies, marketing plans and campaigns, research reports, surveys, competitor analyses, market data, sales reports, employee surveys, brand health trackers and more.

In-depth stakeholder interviews are a powerful tool for engaging with leaders and other key stakeholders in your business. They let us dig into the driving forces behind the project and tap into these people’s vision and passion. They encourage an open, free exchange of information and allow us to address sensitive and confidential topics. We use the insights gained to contribute to the development of your brand.

Brand research can help answer key questions about your category, customers, employees, stakeholders and brand, and deliver powerful brand insights that enable growth. Qualitative research can include in-depth interviews and focus groups. Quantitative research can include online, phone and in-person surveys. Talk to us about how we can design a cost-effective research program for your brand.

Assessing the health and effectiveness of your brand and marketing activity is essential to make sure your brand is in a position to meet future goals and market share ambitions. Brand tracking is periodic or ongoing research to monitor the performance of an ad campaign or a brand over time, using measures such as brand awareness, brand preference and product usage. Tracking delivers data and evidence, generating insights to inform future decisions and show the return on marketing investment.

At the end of the brand research, our researchers and strategists review all the information we have uncovered and condense it into a set of powerful insights and recommendations. These insights are the foundation for developing your brand. We produce and deliver a written brand insights report, and present our findings to you and the project’s key stakeholders in an interactive session.

Naming – Tone and Voice – Tagline – Brand Story – Primary and secondary messages – Brand promise – Elevator Pitch – Slogans

The art of Naming is 20% creativity and 80% meticulous process. Based on the strategy, we create names for companies, products and services, as well as brand architectures that connect from the start.

We create verbal clarity so you can convey your value proposition effectively in all your messages. Your brand story explains who you are, what you do, how and why you do it and what makes you different, and it can be summarized in an Elevator Pitch so your whole team talks about the company in the same way.

A brand tagline is a slogan or short phrase used to sum up a brand’s value proposition or personality and help people remember it, like Nike’s “Just Do It” or Apple’s “Think Different”.

Logo – Typography – Colors – Packaging – Signage – Icons – Stationery – PPT template – Infographics – Brochures – Uniforms, etc.

Before designing, we align the look and feel with advanced moodboards called StyleScapes. Then we create the logo and the visual system: the set of graphic elements that communicates your identity on the web, social media, advertising and packaging.

We develop packaging that attracts customers and conveys the brand’s image and values, without forgetting its practical function of protecting and transporting the product.

We bring your identity to a custom website that stays true to the strategy, is user-centered and built to convert. See our web design service.

Your visual and verbal guide: positioning, messages, graphic line and rules for using the logo, colors and typography. A brand manual you can share with your team and your suppliers so the brand is always used well.