Full rebranding with a name change
Organic Point → Ammora
A healthy bakery in Lima that had outgrown its brand. We gave it a new name, a logo, a visual identity and packaging worthy of its products.
See portfolioRebranding agency in Lima
Rebranding in Lima: renew your brand without losing what you have already earned
We update your brand so it represents what your company is today. First we review what works and what is worth keeping; then we decide the right change, from a logo redesign to a new name.
- Audit of your current brand before designing
- Logo redesign, new identity or name change
- Packages from S/ 1,200, in 2 to 5 weeks
- Rebranding from
- S/ 1,200
- Brand renewed in
- 2 a 5 wks.
- Process phases
- 4
Quote your rebranding
Free, no commitment. Reply within 12 business hours.
Brands that already trust Macsen
Do you need it?
6 signs your company needs a rebrand
If you recognize yourself in two or more, your brand is probably holding you back. In the free consultation we review it with you and tell you honestly whether it is worth it.
It looks dated
Your logo and colors stayed in another era and no longer convey the quality of what you do today.
You grew and your brand didn’t
You now serve larger companies, sell more products or opened new locations, but your image is still the one from the beginning.
You get confused with others
Your brand looks too much like your competitors’ and customers can neither tell you apart nor remember you.
Your audience changed
You are aiming at a different kind of customer, another market or another country, and your brand does not speak to those people.
Merger or new partners
Two companies merged, a partner joined or leadership changed, and the brand has to tell the new story.
Every piece looks different
Your website, social media and printed materials use different colors and logos because there was never a brand manual.
Real rebranding cases
Two ways to renew a brand
Freight Logistics kept its name and redesigned its logo to look on par with its international clients. Organic Point changed its name and identity to become Ammora.
Rebranding for companies in Lima
Logo redesign or full rebranding?
Not every brand needs to start from scratch. A logo redesign (o refresh) modernizes your logo, colors and typography, but keeps the name and what people already recognize. A full rebranding rethinks the strategy: who you speak to, how you differentiate and, sometimes, what you are called.
The decision depends on how much your business has changed and how much value your current brand holds. That is why we start with an audit: we review your identity, your competition and what your customers think before proposing any change.
If you want to understand the concept better, read our guide When should you rebrand? If your brand does not exist yet, what you need is a branding service from scratch.
Logo redesign
- You keep the name
- Updated logo, colors and typography
- Ideal if your brand is already known
- Faster: 2 to 3 weeks
Full rebranding
- New strategy and positioning
- New visual and verbal identity
- Naming if you change your name
- Transition plan
How we work
Our rebranding process, in 4 steps
Renewing a brand that already exists carries a risk: losing what your customers already recognize. That is why design comes after understanding what is worth keeping.
- 1
Audit of your brand
We review your current identity, your competition and how your customers perceive you: what works, what confuses and what no longer represents you.
- 2
Renewal strategy
Together we decide what to keep and what to change: positioning, messages and, if needed, a new name.
- 3
New identity
We design the logo, colors, typography and the main pieces, and document everything in your brand manual.
- 4
Transition and launch
We help you switch your social media, website, stationery and signage in an orderly way, and tell your customers about the change so you lose none of them.
Packages and pricing
How much does a rebranding cost?
We use the same packages as for creating a brand, focused on renewing yours. Prices include VAT; if you need a different scope, we build it with you in the free consultation.
Essential Branding
To modernize your logo and image without changing your name.
2 to 3 weeks
- Review of your brand and your competition
- 2 logo proposals and variations
- Color palette and typography
- 3 design deliverables
- Visual identity manual
See everything includedSee less
Research
- Competitor benchmark
- Creative direction: 2 moodboards
Design
- 2 logo proposals and variations
- 3 rounds of revisions
- Basic graphic line
- Color palette
- Primary and secondary typography
- 3 design pieces
Deliverables
- Visual identity PDF
Delivery
- File format sheet
- Help switching your identity on social media
Deliverables
- Visual identity manual
- Editable files CMYK / RGB (PNG, JPG, PDF, AI)
S/ 1,200US$ 350 · VAT included
Get a quote for this packageTotal Branding
To rethink your positioning and renew the whole identity.
4 to 5 weeks
- Brand workshop and positioning
- Tagline (optional naming)
- 3 logo proposals and variations
- 6 deliverables and social media templates
- Complete brand manual and editable files
See everything includedSee less
Research
- Competitor benchmark
- Target audience analysis
Strategy
- Brand workshop: positioning, tone and voice
- Tagline or slogan
- Naming (optional)
- Creative direction: 3 moodboards
Deliverables
- Creative direction PDF
Design
- 3 logo proposals and variations
- 3 rounds of revisions
- Custom graphic line
- Color palette / Pantone
- Primary and secondary typography
- 6 design pieces
Deliverables
- Visual identity PDF
- Final presentation
Delivery
- Social media templates: 3 posts, 3 stories, 4 highlights
- 1 Facebook or LinkedIn banner
- Help switching your identity on social media
Deliverables
- Brand manual
- Editable files CMYK / RGB
S/ 2,950US$ 850 · VAT included
Get a quote for this package Total Branding + Web
To renew the brand and launch a website with the new identity.
5 to 6 weeks
- The entire Total Branding package
- Custom WordPress website
- Up to 6 internal pages and a blog
- Forms and WhatsApp button
- Training and 1 year of support
See everything includedSee less
Research and strategy
- Benchmark and target audience
- Brand workshop: positioning, tone and voice
- Tagline, naming (optional) and 3 moodboards
Visual identity
- 3 logo proposals, 3 rounds of revisions
- Graphic line, palette and typography
- 6 pieces + social media templates
- Brand manual and editable files
Website
- Informational website built on WordPress
- Custom design (banners and icons)
- Up to 6 internal pages and a blog
- Up to 3 forms and floating WhatsApp
Launch
- Self-manageable content
- Training to make changes
- 1 year of support
S/ 5,300US$ 1,500 · VAT included
Get a quote for brand + webCompare with the market in our guide How much does branding cost in Peru?
Frequently asked questions
Rebranding FAQ
Have another question? Message us on WhatsApp and we’ll reply today.
What is a rebranding?
It is renewing an existing brand so it represents the company again. It can range from modernizing the logo and colors to rethinking the positioning and changing the name.
How much does a rebranding cost?
We use the same packages as for creating a brand: S/ 1,200 (US$ 350) for Essential Branding, ideal for a logo redesign; S/ 2,950 (US$ 850) for Total Branding, for a full rebranding; and S/ 5,300 (US$ 1,500) if you also need a new website. All include VAT.
How long does a rebranding take?
Between 2 and 3 weeks for a logo redesign, 4 to 5 weeks for a full rebranding and 5 to 6 weeks if it includes the website.
What is the difference between redesigning the logo and doing a rebranding?
A redesign modernizes the logo, colors and typography but keeps the name and the strategy. A rebranding rethinks who you speak to and how you differentiate, and may include a new name.
Will I lose customers if I change my brand?
Not if it is done well. First we identify what your customers recognize about your current brand so we can keep it, and then we plan how to communicate the change on your social media, website and points of sale.
Do I have to change my company name?
Not always. Most rebrandings keep the name. We recommend it only if the current name confuses, looks like a competitor’s or no longer describes what you do.
What happens to my trademark registration with INDECOPI?
If you change the name or the logo significantly, it is worth registering the new brand. We explain how in our guide to registering your trademark with INDECOPI.
Do you work with companies outside Lima?
Yes. We work remotely with clients across Peru, Latin America, Spain and the United States, in Spanish and English. Consultations and reviews are by video call.
Other services
Other brand services
Does your brand no longer represent your company?
Book a free consultation: we review your current brand and tell you whether you need a redesign or a full rebranding, with clear pricing and timelines.
