Every vendor uses different colors
The printer, the social media designer and the sign maker use different versions of your logo.
Corporate identity in Lima
Corporate identity for companies: a coherent image in everything you do
We design your company’s corporate identity: logo, colors, typography, graphic elements and the brand manual so you look equally professional on your storefront, social media, website and documents.
- Logo, colors, typography and graphic elements
- Applications for social media, stationery and more
- Brand manual with usage rules
- Identity from
- S/ 1,200
- Ready in
- 2 a 5 wks.
- Logo proposals
- 2 a 3
Quote your corporate identity
Free, no commitment. Reply within 12 business hours.
Brands that already trust Macsen
Does this happen to you?
When every piece looks different, your company loses trust
Your website and social media don’t look like the same company
Customers don’t recognize you from one channel to another and your brand doesn’t stick in their memory.
You look smaller than you are
An improvised image makes you compete on price and not on quality.
A corporate identity makes your company look equally professional everywhere.
What it includes
What a corporate identity includes
Logo and variations
Horizontal, vertical and icon versions so it works at any size.
Color palette
Primary and secondary colors with their codes for print and screen.
Typography
A pairing of fonts for headlines and text that gives your brand personality.
Graphic elements
Shapes, patterns and icons that make your brand recognizable even without the logo.
Applications
Your identity applied to social media, stationery and the pieces you use most, depending on the package.
Brand manual
The usage rules documented so your team and suppliers apply it well.
Packages and pricing
How much does a corporate identity cost?
Three packages with published prices, VAT included. The complete brand manual comes with Total Branding.
Essential Branding
For companies that need a basic, professional visual identity.
2 to 3 weeks
- Competitor research
- 2 logo proposals and variations
- Color palette and typography
- 3 design deliverables
- Visual identity manual
See everything includedSee less
Research
- Competitor benchmark
- Creative direction: 2 moodboards
Design
- 2 logo proposals and variations
- 3 rounds of revisions
- Basic graphic line
- Color palette
- Primary and secondary typography
- 3 design pieces
Deliverables
- Visual identity PDF
Delivery
- File format sheet
- Help switching your identity on social media
Deliverables
- Visual identity manual
- Editable files CMYK / RGB (PNG, JPG, PDF, AI)
S/ 1,200US$ 350 · VAT included
Get a quote for this packageTotal Branding
To define the strategy and a complete corporate identity.
4 to 5 weeks
- Brand workshop and positioning
- Tagline (optional naming)
- 3 logo proposals and variations
- 6 deliverables and social media templates
- Complete brand manual and editable files
See everything includedSee less
Research
- Competitor benchmark
- Target audience analysis
Strategy
- Brand workshop: positioning, tone and voice
- Tagline or slogan
- Naming (optional)
- Creative direction: 3 moodboards
Deliverables
- Creative direction PDF
Design
- 3 logo proposals and variations
- 3 rounds of revisions
- Custom graphic line
- Color palette / Pantone
- Primary and secondary typography
- 6 design pieces
Deliverables
- Visual identity PDF
- Final presentation
Delivery
- Social media templates: 3 posts, 3 stories, 4 highlights
- 1 Facebook or LinkedIn banner
- Help switching your identity on social media
Deliverables
- Brand manual
- Editable files CMYK / RGB
S/ 2,950US$ 850 · VAT included
Get a quote for this package Total Branding + Web
To launch an identity and a website built with it.
5 to 6 weeks
- The entire Total Branding package
- Custom WordPress website
- Up to 6 internal pages and a blog
- Forms and WhatsApp button
- Training and 1 year of support
See everything includedSee less
Research and strategy
- Benchmark and target audience
- Brand workshop: positioning, tone and voice
- Tagline, naming (optional) and 3 moodboards
Visual identity
- 3 logo proposals, 3 rounds of revisions
- Graphic line, palette and typography
- 6 pieces + social media templates
- Brand manual and editable files
Website
- Informational website built on WordPress
- Custom design (banners and icons)
- Up to 6 internal pages and a blog
- Up to 3 forms and floating WhatsApp
Launch
- Self-manageable content
- Training to make changes
- 1 year of support
S/ 5,300US$ 1,500 · VAT included
Get a quote for brand + webSee how much it costs in the market in our guide How much does a brand manual cost in Peru?
How we work
How we design your corporate identity
- 1
Research
We get to know your company, your audience and your competition to know how to differentiate you.
- 2
Strategy
We define the personality and the message your identity has to convey.
- 3
Identity design
We design the logo, colors, typography and graphic elements; you choose and we refine.
- 4
Manual and delivery
We apply the identity, document the rules and deliver the editable files.
Corporate visual identity
What is corporate identity and what is a brand manual?
La corporate identity is the set of visual elements with which your company presents itself: logo, colors, typography, imagery and the style of all your pieces. It is what makes a customer recognize you before reading your name.
El brand manual (or corporate identity manual) is the document that explains how to use that identity: minimum sizes, spacing, exact colors and incorrect uses. Without it, every vendor interprets it their own way.
Identity is one part of branding, which also defines your brand strategy. If you only need the logo, see our logo design service.
Without a defined identity
- Logo in different versions
- Colors that change on every piece
- Vendors who improvise
- An image that doesn’t inspire trust
With corporate identity
- Logo with versions for every use
- Defined colors and typography
- Manual with usage rules
- A professional image everywhere
Frequently asked questions
Corporate identity FAQ
Have another question? Message us on WhatsApp and we’ll reply today.
What is corporate identity?
It is the set of visual elements with which a company presents itself: logo, colors, typography, graphic elements and image style. It makes your customers recognize you on any channel.
What is the difference between corporate identity and corporate image?
Identity is what the company designs and controls: its logo, colors and rules. Corporate image is the perception the public forms of the company from that identity and from their experience with it.
What does a brand manual include?
The logo versions, minimum sizes and clear space, the color palette with its codes, typography, graphic elements, application examples and the incorrect uses to avoid.
How much does a corporate identity cost?
From S/ 1,200 (US$ 350) with Essential Branding. Total Branding, which includes strategy and a complete brand manual, costs S/ 2,950 (US$ 850). All prices include VAT.
How long does it take to design a corporate identity?
Between 2 and 3 weeks with Essential Branding and 4 to 5 weeks with Total Branding.
I already have a logo, can you do the rest of the identity?
Tell us in the free consultation. We review your current logo and recommend the scope: completing the identity from it or renewing it with a rebranding.
What formats are the files delivered in?
In editable, ready-to-use files for print, web and social media, together with the brand manual in PDF.
Do you work with companies outside Lima?
Yes. We work remotely with clients across Peru, Latin America, Spain and the United States. Consultations and presentations are by video call.
Make your company look equally good everywhere
Book a free consultation: we review your current image and recommend the ideal package, with clear pricing and timelines.
