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Logo design in Lima

Professional logo design: a logo that works everywhere

We design your logo together with its visual identity: colors, typography and versions so it looks good on your storefront, social media, packaging and website. No loose logos you later don’t know how to use.

  • 2 to 3 logo proposals and their variations
  • Editable files and usage manual
  • From S/ 1,200, ready in 2 to 3 weeks
I want my quote See prices
Logo from
S/ 1,200
Ready in
2 a 3 wks.
Proposals
2 a 3

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Brands that already trust Macsen

  • Freight Logistics
  • Ammora
  • Nadi Space
  • qualIT
  • Normandía Business Services
  • La Casona de Villa
  • ATMA Project
  • Asli baking utensils
  • Village Cosentino
  • Spira
  • Novacons Constructora
  • Standford
  • Basketball Lab

What you get

Everything you need to use your logo well from day one

Logo proposals

2 or 3 different directions depending on the package, designed from your business and your competition, not from a template.

Versions and variations

Horizontal, vertical and icon, in color, black and white, so you always have the right version.

Colors and typography

A palette and a typography pairing that accompany the logo in everything you publish.

Files for every use

Editable, ready-to-use files (AI, PDF, PNG and JPG), for print, web, social media and signage.

Usage manual

Clear rules on sizes, spacing and correct uses, so your team and suppliers don’t distort it.

Logo in use

Design deliverables with your logo already applied, such as social media pieces or stationery, depending on the package.

Real case · Logo redesign

Freight Logistics: a logo worthy of its company

The previous logo had misaligned elements and inconsistent weights. The new one is a simple monogram that reads well on a truck, a business card and a social media profile.

Old Freight Logistics logo, with the design flaws marked New Freight Logistics logo on a dark sea background
Before and after of the Freight Logistics logo.
Freight Logistics logo applied to a truck and graphic pieces
The logo applied to the fleet, social media pieces and advertising.
  • Logo design
  • Visual identity
  • Brand manual
See more logos in the portfolio

How we work

How we design your logo, in 4 steps

  1. 1

    Consultation and brief

    We talk about your business, your ideal customer and what you want to convey, and recommend the right package.

  2. 2

    Research

    We review your competitors and build visual references so we can choose the style together before designing.

  3. 3

    Proposals and adjustments

    We present the proposals, you choose the one that represents you best and we refine it with you.

  4. 4

    Final delivery

    You receive all the files, the logo versions and the usage manual, ready to print and publish.

Pricing

How much does logo design cost with Macsen?

At Macsen the logo is designed within a visual identity, so it works across all your channels. The starting point is Essential Branding. Prices include VAT.

Ideal for your logo

Essential Branding

A professional logo with its basic visual identity.

2 to 3 weeks

  • Competitor research
  • 2 logo proposals and variations
  • Color palette and typography
  • 3 design deliverables
  • Visual identity manual
See everything includedSee less

Research

  • Competitor benchmark
  • Creative direction: 2 moodboards

Design

  • 2 logo proposals and variations
  • 3 rounds of revisions
  • Basic graphic line
  • Color palette
  • Primary and secondary typography
  • 3 design pieces

Deliverables

  • Visual identity PDF

Delivery

  • File format sheet
  • Help switching your identity on social media

Deliverables

  • Visual identity manual
  • Editable files CMYK / RGB (PNG, JPG, PDF, AI)
S/ 1,200US$ 350 · VAT included
Get a quote for this package

Total Branding

A logo with brand strategy and a complete identity.

4 to 5 weeks

  • Brand workshop and positioning
  • Tagline (optional naming)
  • 3 logo proposals and variations
  • 6 deliverables and social media templates
  • Complete brand manual and editable files
See everything includedSee less

Research

  • Competitor benchmark
  • Target audience analysis

Strategy

  • Brand workshop: positioning, tone and voice
  • Tagline or slogan
  • Naming (optional)
  • Creative direction: 3 moodboards

Deliverables

  • Creative direction PDF

Design

  • 3 logo proposals and variations
  • 3 rounds of revisions
  • Custom graphic line
  • Color palette / Pantone
  • Primary and secondary typography
  • 6 design pieces

Deliverables

  • Visual identity PDF
  • Final presentation

Delivery

  • Social media templates: 3 posts, 3 stories, 4 highlights
  • 1 Facebook or LinkedIn banner
  • Help switching your identity on social media

Deliverables

  • Brand manual
  • Editable files CMYK / RGB
S/ 2,950US$ 850 · VAT included
Get a quote for this package

Total Branding + Web

Logo, complete identity and website in a single project.

5 to 6 weeks

  • The entire Total Branding package
  • Custom WordPress website
  • Up to 6 internal pages and a blog
  • Forms and WhatsApp button
  • Training and 1 year of support
See everything includedSee less

Research and strategy

  • Benchmark and target audience
  • Brand workshop: positioning, tone and voice
  • Tagline, naming (optional) and 3 moodboards

Visual identity

  • 3 logo proposals, 3 rounds of revisions
  • Graphic line, palette and typography
  • 6 pieces + social media templates
  • Brand manual and editable files

Website

  • Informational website built on WordPress
  • Custom design (banners and icons)
  • Up to 6 internal pages and a blog
  • Up to 3 forms and floating WhatsApp

Launch

  • Self-manageable content
  • Training to make changes
  • 1 year of support
S/ 5,300US$ 1,500 · VAT included
Get a quote for brand + web

Compare with the market in our guide How much does a logo cost in Peru?

Logo design in Peru

Why aren’t an S/ 150 logo and an S/ 1,200 logo the same thing?

In Peru, a logo can cost from around S/ 100 with a beginner designer to over S/ 1,000 at an agency. The difference is not only the drawing: it is what stands behind it and what you receive.

A cheap logo is usually delivered as a loose image, with no versions, no defined colors and no usage rules. Problems soon appear: it doesn’t read small, doesn’t work in black and white or every vendor uses it their own way. A professional logo comes from understanding your business and comes with everything needed to use it well.

If you already have a logo and want to modernize it, see our rebranding. And once your logo is ready, don’t forget to register it with INDECOPI.

Cheap logo

  • A loose image, with no versions
  • Looks like other logos
  • Fails when small or in black and white
  • It has to be redone when you grow

Logo with Macsen

  • Designed from your business
  • Versions for every use
  • Colors, typography and manual
  • Editable files for every use
Quote my logo

Frequently asked questions

Logo design FAQ

Have another question? Message us on WhatsApp and we’ll reply today.

How much does it cost to design a logo?

At Macsen the logo is designed within Essential Branding, which costs S/ 1,200 (US$ 350) with VAT and includes 2 logo proposals, variations, colors, typography, 3 deliverables and the identity manual. In the Peruvian market, a logo costs from around S/ 100 with a beginner freelancer to over S/ 1,000 at an agency.

Do you sell just the logo?

We don’t sell loose logos. The logo is delivered with its basic visual identity (colors, typography and usage rules) so it works on your storefront, social media, packaging and website.

How many logo proposals do I get?

Two proposals in Essential Branding and three in Total Branding. You choose the one that represents you best and we refine it with you.

What formats is the logo delivered in?

In editable, ready-to-use files (AI, PDF, PNG and JPG), with horizontal, vertical and icon versions, in color, black and white.

How long does logo design take?

Between 2 and 3 weeks with Essential Branding and 4 to 5 weeks with Total Branding, which includes brand strategy.

Can you redesign my current logo?

Yes. We review what works in your current logo to keep what your customers already recognize and we modernize it. See our rebranding service.

Can I register my logo with INDECOPI?

Yes, and we recommend it to protect your brand. We explain the process step by step in our guide to registering your trademark with INDECOPI.

Do you work with clients outside Lima?

Yes. We work remotely with clients across Peru, Latin America, Spain and the United States. Consultations and presentations are by video call.

Guides

Learn more before designing your logo

Pricing How much does a logo cost in Peru? 2026 pricing Read the guide Pricing How much does a brand manual cost in Peru? Read the guide Step by step How to register your trademark with INDECOPI (2026, in Spanish) Read the guide

Other services

Other brand services

Brand

Branding

Strategy, logo and identity so your company stands out.

See service Brand

Corporate identity

Logo, colors, typography and manual to look the same everywhere.

See service Brand

Rebranding

Renew your brand without losing what your customers already recognize.

See service

Ready to have a logo that represents your business?

Book a free consultation: we talk about your brand and send you a proposal with what it includes, the price and the timeline.

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Macsen branding checklist, with a pencil on the sheet
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