Branding insights
Our blog: branding and brand strategy
Practical articles on branding, brand strategy, rebranding and marketing, written by the Macsen team, a branding agency in Peru.
BrandingDefining what a brand is
Hint: it is not the logo or the product. Those elements are controlled by companies. Brands, instead, live in the consumer’s mind — a brand is a customer’s…Jan 25, 2023 · 4 min read- Branding
When should you rebrand?
What rebranding is, its types and 7 signs it is time to rebrand, with rebranding examples like KFC, Coca-Cola, Burger King and Ammora.Jan 13, 2023 · 8 min read - News
Branding vs Marketing
Branding and marketing are two terms often used interchangeably, but they are actually different concepts. Although both are essential to a company’s success, they have different goals and…Jan 6, 2023 · 2 min read - News
What is brand strategy?
Brand strategy is a comprehensive plan that defines how a company relates to its customers, how it differs from the competition and how it communicates with the public.…Jan 6, 2023 · 2 min read - News
Can branding success be measured?
Branding success can be measured in several ways. Some common indicators include:Brand recognition: the degree to which a brand is recognized by the public and associated with a…Jan 6, 2023 · 2 min read - News
Employer branding: understand its origins, definition and benefits
In today’s competitive job market, it is more important than ever for companies to differentiate themselves and stand out as great places to work. One way to do…Jan 6, 2023 · 3 min read
Latest project
See our latest project
Asli’s rebranding project included a logo redesign to make it more appealing to its target audience, a content-focused communication strategy and tutorials for entrepreneurial bakers.
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